Leading global iGaming developer Pragmatic Play has announced a new partnership with one of the top gambling operators in Romania. The developer has expanded its association with Superbet Romania in a deal that will help the latter bring live casino games developed by Pragmatic to the regulated Romanian market. With a global presence, a wide range of high-quality games, and a tally of over 200 games to its name, Pragmatic Play has established itself as the leader in the iGaming development industry. Meanwhile, Superbet Romania is the market leader in online gambling across Central and Eastern Europe. The partnership will allow Superbet to offer Pragmatic’s Live Casino content to its users within the Romanian jurisdiction.
Over the past few years, Pragmatic Play has expanded its operation and received significant boosts in its credibility and reputation in the global gambling market. The Malta-based online game development platform is now one of the leading entities in the segment of the development of online casino games. The company was founded in 2015 and is based in Sliema, Malta. It has a global presence with offices across Europe, Asia, and South America. Pragmatic Play has developed over 200 games so far, including slots, live dealers, casual games, lotteries, and card games. The company provides its games in 31 different languages and cash denominations. It has partnered with various reputable sites and casinos, such as Platincasino. The Maltese developer also holds licenses to operate in several regulated European gambling markets, including countries like Ukraine, Romania, Spain, and many more. It is also licensed by the United Kingdom Gambling Commission (UKGC), giving it the right to operate across the United Kingdom. Some of the most popular games developed by Pragmatic Play are Wolf Gold, John Hunter and the Tomb of the Scarab Queen, The Dog House, Sweet Bonanza, Fruit Party, and Super Hot. It also offers classic table games such as poker, blackjack, roulette, and baccarat.
There are several gambling operators around the world looking for ideal software and other tech providers in the field of iGaming. Superbet Romania is one of them, which is why it has decided to extend its partnership with Pragmatic Play. The company is among the leading gambling operators across Central and Eastern Europe. It operates a betting chain in Romania and Poland, with over 1000 betting shops across the two countries. In Romania, the operator also offers an online casino platform on which users have an option of around 30 live games created by Pragmatic Play. The company also offers live sports betting in Romania. Superbet also sponsors the Romanian Chess Federation and hosts the Superbet Chess Classic Romania, which is part of the Grand Chess Tour. Earlier this month, Superbet acquired prominent online operators Napoleon Sports & Casino and Lucky Days. The expansion of its partnership with Pragmatic Play comes on the back of these acquisitions.
The partnership between Pragmatic Play and Superbet Romania has been in place since 2020. Pragmatic Play entered the Romanian market for the first time by signing a partnership agreement with Superbet. On July 28, 2023, Pragmatic Play released an announcement stating that the iGaming developer had expanded its partnership with the Romanian operator. As a result, Pragmatic Play will be able to offer its Live Casino content to more players in the regulated Romanian jurisdiction. This expansion aims to offer a greater range of gaming options to the Romanian audience and strengthen Pragmatic Play’s position in the market. Through this enhanced deal, Superbet will gain access to Pragmatic Play’s complete portfolio of Live Casino content, including popular gameshow products such as Sweet Bonanza CandyLand and Snakes & Ladders Live. Pragmatic Play will also provide roulette with customizable branding, plus three blackjack tables. These are in addition to the supplier’s slot and bingo products, which are already live with the operator. The partnership will also see the launch of custom-branded Roulette and Blackjack tables tailor-made, especially for Superbet and its players to enjoy. Pragmatic Play has made similar agreements recently with Apuestas Royal in Latin America and Peppermill Casino in Belgium. This signals that the iGaming developer continues to strengthen its position in markets across the world.
Nicholas Yu, Head of Gaming and Live Casino at Superbet, was excited to offer Pragmatic Play’s games on their platform.
“Pragmatic Play is one of the most well-known providers out there, so we’re excited to be going live with even more of its incredible games. Our players always come back to Pragmatic Play releases due to their replayability and engaging gameplay, so we hope to see similar results as a result of this expanded partnership.”
Betsson Partnership Expanded via Betsafe in Latin America
Pragmatic Play has a strong and expanding relationship with the Betsson Group, a prominent player in the iGaming industry. Betsson owns about 20 brands globally and is a significant partner on Pragmatic Play’s portfolio. This partnership encompasses several brands within the Betsson Group, including Betsafe and Jalla! Casino. The existing partnership between the two big companies allows Betsafe to offer Pragmatic Play’s entire portfolio of games, including slots, live casino, and bingo products, to its players. The developer’s live casino games, including popular gameshow-style games such as Mega Wheel and Mega Roulette, are also available to Betsafe’s players. With this partnership, Betsafe aims to provide its customers with a diverse range of gaming options and enhance their gaming experience. The partnership with Betsafe is part of Pragmatic Play’s strategy to expand its presence in the European market.
Recently, Pragmatic Play expanded its partnership with the Betsson Group via Betsafe in the Latin American region as well. On July 25, 2023, the iGaming developer announced that it would provide Spanish-language roulette to Betsafe, targeting the Latin American market. This expansion is part of Betsafe’s plans to expand further into Latin America. The partnership allows Betsafe to leverage Pragmatic Play’s expertise and extensive reach in the region. The addition of Spanish language roulette enhances gaming options available to Betsafe’s players in the new jurisdictions. The operator aims to provide a more localized experience to its regional customers. The partnership between Pragmatic Play and Betsafe in Latin America demonstrates Pragmatic Play’s commitment to expanding its presence in the region and catering to the specific preferences and needs of the Latin American market. Pragmatic Play’s Roulette features its innovative Live Casino customizable branding, allowing customization and dedicated branded environments. The product gives operators full control over the game’s look and feel. Betsafe will definitely leverage the experience and reach of Pragmatic Play, whose games have gained massive popularity in the region.
Soft2Bet acquired Class I Romanian Gambling License last month
Leading online casino and sportsbook provider Soft2Bet recently announced that it has secured a gambling license from the Romanian gambling regulator, Oficiul National pentru Jocuri de Noroc (ONJN). This license will allow Soft2Bet to offer online casino and sportsbook services in Romania, expanding its presence in the European market. The license will enable Soft2Bet to deliver its portfolio of innovative iGaming brands to the Romanian market, including popular brands such as YoYo Casino, Nomini, and Rabona. The company’s expansion into Romania is part of its broader strategy to expand its presence in Europe and offer its products to a wider audience.
The first-class license issued by ONJN allows Soft2Bet to organize and operate games of chance in Romania, including casino and sportsbook services. Soft2bet’s Class I online gambling license covers all online gambling activities, including, but not limited to, casino, eSports, poker, sports betting, online lotto, bingo, horseracing, and bitcoin gambling. This license is a significant achievement for Soft2Bet, as it opens up new opportunities for the business and strengthens its position in the European market. Soft2Bet’s latest move into the Romanian market is a significant milestone for the company. The expansion comes as another step in its quest to establish a presence in all of Europe’s regulated markets. The operator has also acquired licenses to operate in Sweden, Malta, Denmark, Ireland, and Greece.
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